Is it the artist, who you've paid handsomely to entertain your guests (or have invested in with hopes of achieving a respectable rate of return)?
Is it your sponsors, who've paid you for the privilege of connecting with an audience only you can provide them?
Or is it your guests, who have invested their time and money with the expectation that you'll deliver a small slice of magic for an evening?
There is no "wrong" answer to this question. But if you can't answer immediately, you're already dangerously close to failing. Because every single decision regarding your event should rest on it.
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