Your largest competitor in town just spent thousands on the latest in video technology, and hasn’t been shy about flaunting their purchase to everyone...including your clients.
The upstart company down the street has suddenly dwarfed you in Twitter followers and Facebook “Likes”, despite having been around less time than the phone in your pocket.
And that stodgy family business you casually disregarded before now has a website that makes yours look like it came from a castoff bin circa 1999.
So what?
The leaders in any industry know that the key to a successful operation in not having the flashiest website, the most followers on social media, or even the latest in technology. It’s about listening to your client, not wasting precious time and resources trying to outdo your competition with the latest toys. Yes, all of those things may bring in a few new customers. But not nearly as many as simply doing excellent work and solving your client’s problems.
No comments:
Post a Comment