Says Who?

Sponsoring an 8ft sign at a well known concert venue is "valued" at around $9000. Exhibition space at that same location is worth $2500 per event. And to put your name on the building? Well, that's worth well over $250,000.

Says who?

When negotiating your sponsorship deal, it's alright to play the snotty kid on the playground sometimes.

Says who? Remember those words.

All to often sponsorship sellers derive the "value" of their package elements based on the latest industry guideposts, or some book that determines value based solely on impressions. It's an easy method, but it's completely inaccurate. Because it bases value on what it COULD be, rather than what it IS.

True value is not how many people are exposed to something, but how people "act" on that exposure. A book will never be able to articulate that. That measure of that value should be coming from past sponsors, or better yet, current ones who can articulate why it is they've continued their partnership. Would you rather have 1000 impressions that go nowhere, or one great (and hopefully reoccurring) sale?

Says who? Hopefully, those who have been there.